Small bottles of wine have really been on fire quietly in recent years. Where is the fire? The first is the capacity of the wine. The success of any product is by no means accidental. It has a deep market foundation. How can the “small” of “small bottle of wine” capture the hearts of consumers？
Mini liquor bottle are faced with consumers. They may be friends drinking together, family reunion, or even drinking alone. In the process of consumption, the pressure of entertainment can be put aside. The emergence of small bottles of wine just meets the current consumption needs of consumers: consumers’ health awareness is enhanced, friends get together, and at most one bottle of 125ml small bottles of wine per person is drunk, that is, the amount of wine is controlled, And avoid waste.
Another reason for its popularity is that the price is more appropriate. The price of small liquor bottle is generally less than 20 yuan, which adapts to the affordability of consumers, that is, they are addicted to alcohol without damaging their pockets.
Another important factor that small bottles of wine are favored by consumers is that they have unique packaging, practical value and obvious differentiation. At present, the common small bottle wine packaging on the market includes goblet type, goblet type, wine pot type, etc. after drinking the wine, you can also get a set of good-looking tea sets, wine sets and all kinds of decorations.
ndustry insiders believe that as the core branch product of light bottle wine, the profit space of small bottle wine is higher than that of light bottle wine with more than half a kilo. According to the space reserved for the original wine cost to the retail price, the price of the Baijiu liquor is at least three times. Such gross margins can even match the gross profit margin of the middle sized box, but the main channel of sales of small bottles is concentrated in circulation and middle and low catering channels. The operating cost of the channel is much lower than that of the medium and high grade Baijiu, and there is no need to popularize the box wine and high cost ratio.
Post time: Oct-12-2021